Online Marketing
5 Essentials of an Effective Online Marketing Strategy
An online marketing campaign can yield desired results only if you have defined goals and know how to target your audience using the right channels. Having measurable objectives for your online marketing campaign lets you track the effectiveness of your strategy, hence you can add and make changes to your plan along the way. The […]
3 Tips for Finding New Customers Online
One of the biggest challenges faced by online businesses is finding and attracting new customers. By conducting extensive research you can create customer profiles that will help you understand them down to the last detail. This will also enable your business to come up with a comprehensive plan to market yourself to the target audience […]
How to Use the Psychology of Persuasion in Your Marketing
The success or failure of a marketing campaign depends on how well you build a perception about your product/service. What matters to your potential customers is not just the quality and price of the product, it comes down to how you make them feel about your product and what they would get from buying it. […]
4 Useful Market Segmentation Techniques for Online Businesses
Based on the buying trends and preferences of your target audience, market segmentation can be done which will help a business design sales pitch and marketing messages according to needs and interest of potential customers. Online businesses can make use of signup forms, surveys and other simple techniques to gather valuable customer data. Analyzing demographics, […]
How to Use Social Media to Promote your New Product
In the last few years, having a strong social media presence has become fundamental for promoting your business. When launching a new product, how do you make sure that customers choose you over competing businesses? In order to be successful, you need to come up with a social media strategy that promotes your product in […]