Referrals are essential for the growth of a business. While existing customers are instrumental to the success of your business, your ability to create new customers will increase sales and drive higher profit margins. A study by Nielsen revealed that 84% of customers occasionally or always act on personal recommendations. Hence, businesses should harness the […]
Running a profitable online business requires you to invest in careful planning, establish clear goals and most importantly, adopt a customer-centric approach to business. This is all the more important since the average time your online business has to attract customers and successfully conduct transactions is limited. Hence, the question: how do you increase traffic […]
In the last few years, having a strong social media presence has become fundamental for promoting your business. When launching a new product, how do you make sure that customers choose you over competing businesses? In order to be successful, you need to come up with a social media strategy that promotes your product in […]
Every business strives to increase profits. While there are various ways to increase profitability, you need to devise a strategy that works best for your company. So how do you figure out what is more suitable for your business? Customer satisfaction is a key element when it comes to increasing profits since happy customers not […]
Building a strong brand identity involves a lot of thinking and hard work. Making a branding decision requires thorough understanding of market trends and the mindset of customers. Even a small mistake can derail your idea of creating a successful brand image, hence you need to be cautious about every little factor that can impact […]
Pebble