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How to Use the Psychology of Persuasion in Your Marketing
The success or failure of a marketing campaign depends on how well you build a perception about your product/service. What matters to your potential customers is not just the quality and price of the product, it comes down to how you make them feel about your product and what they would get from buying it. […]
How to Offer Your Customers a Memorable Experience This Mother’s Day
With Mother’s Day just around the corner, customers across the world will be thinking of buying flowers, clothing, jewelry, chocolates, electronics and making dinner reservations for their mothers. Mother’s Day is special for all of us, and like everyone else, we expect the best from our trusted brands, and their services on this day to […]
Why Businesses Need to Offer 24/7 Customer Support
The rapid dissemination of information has led to more informed customers, which has heightened the level of expectation they have from businesses. In order to present yourself as a customer-centric organization, you need to understand that great customer service and support are not only provided within business hours. Nowadays, what truly matters is your ability […]
4 Useful Market Segmentation Techniques for Online Businesses
Based on the buying trends and preferences of your target audience, market segmentation can be done which will help a business design sales pitch and marketing messages according to needs and interest of potential customers. Online businesses can make use of signup forms, surveys and other simple techniques to gather valuable customer data. Analyzing demographics, […]
4 Ways to Achieve Exceptional Business Growth
Businesses always plan to grow and expand their operations at some point. There are many growth strategies that they can use to do this. However, the method used for growth depends upon financial strength, long-term plans, technical capability, and the competition in the industry. Some of the most common strategies used by businesses for growth […]