For a business to thrive among competitors, there has to be collaboration among its core departments, namely marketing, sales and customer support. While the marketing department runs campaigns to attract customers and pitch ideas, the sales team closes the deal and support department works on retaining those customers.
Knowing how customers think and what they expect is vital for success in business. While every business strives to increase conversion rates, without understanding the mindset of customers, you can’t convince them into buying from you. Instead of using conventional marketing methods to get noticed, use customer psychology to stir the interest of your prospects.
Personalization is much more than just offering product recommendations according to customers’ preferences. It is about creating customer experiences based on their interests.
Technology has evolved tremendously over the past decade. As a result, customer behavior has changed as well. Digital customers of today are more tech savvy and expect quick and quality service from businesses.
Customers don’t like to be put on hold or wait for too long to get what they want from a business. With every late reply on live chat, you create the chance of losing a lead.