Live chat Blog
4 Ways to Effectively Retain Customers
Research shows that attracting new customers is far more expensive than retaining an existing one. So what does it take for a business to keep its customers loyal while creating opportunities for generating further revenue? There are several factors that should be taken into consideration. For instance; quality of products, innovation, consistency in service experience, […]
4 Top Ways to Maintain Consistency in Customer Service
Every business needs to understand the importance of offering consistent service. This will make customers feel that a business is reliable and a long term relationship can be built. A study by McKinsey & Company has found that a consistent customer experience across the entire customer journey will increase customer satisfaction, build trust and boost loyalty. Companies […]
The 5 Secret Ingredients to a Sound Digital Strategy
Being easier to access and having immense visibility, digital media has become one of the best ways to market your brand. Strengthening brand presence through this medium requires creating a unique identity in the mind of the digital customer. Viral stories, generating hype, and targeting the right audience through demographics are the way forward to […]
How to Enhance Online Customer Journey Experience with Live Chat
The moment a customer lands on a website, every interaction needs to be impactful in order to offer a pleasant experience. Adding live chat to the website can help businesses improve the customer journey and build stronger connections. This is similar to having support staff in brick-and-mortar stores to assist visitors with their needs. Online […]
How to Enhance Every Step of Customer Buying Cycle
The Customer Buying Cycle (CBC) is a progression of the consumer journey from the initial phase of identifying the need for a certain product/service to post-purchase. Understanding CBC is important for businesses wanting to provide the best outcome to prospects through the entire customer journey. Generally, it is a five-point trail consisting of Awareness, Research, […]