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How to Create Word of Mouth – A Powerful Marketing Strategy
Have you ever wondered how effective and impactful positive word of mouth can be? It remains as one of the most credible source of information that can help a business grow. According to McKinsey, word of mouth is the primary factor behind 20% to 50% of all purchasing decisions. In this technology driven world, social […]
4 Ways to Implement a Customer-Friendly Culture
Whether you are a startup or a large scale business, you will have to implement a customer-friendly culture within your company. This is necessary to help you create more meaningful and stronger relationships with your customers in order to grow your business. A customer-friendly culture can be achieved by being open, projecting positive gestures and […]
How to Connect with Customers through Content
Creating valuable content is one of the best ways to communicate with your audience. Every business has its strategy when it comes to producing content. A lot of planning and attention is required to deliver content that engages the audience and gets the right results. Some people learn better by reading while others do by […]
3 Basic Steps to Deliver Your Brand Promise
‘Actions speak louder than words’ holds true when it comes to delivering brand promises to your customers. Creating a strong brand is more than just a flashy logo or a catchy slogan. It is a promise, a commitment that you make with your consumers. Everything that a brand believes in and acts on, and every […]
How to Optimize Your Content for Social Platforms
We are living in an era where millions of customers breathe in the same digital space. A plethora of data about anything you can think of, is just a click away. Now put yourself in the customers’ shoes. Being constantly bombarded with voluminous marketing content on social media platforms is annoying. So how can you […]