live chat
4 Marketing Blunders to Watch Out for in 2018
In 2017, a leading international soda brand’s insufficiently researched television ad led to a major backlash from fans and critics alike. Their social media accounts were bombarded with messages demanding an apology from the brand for being ‘insensitive’. Another well-known company, this time a social media giant, offended online users when it used the site […]
A Beginner’s Guide to Behavioral Marketing
Consumer psychology has become a fundamental factor for businesses when creating effective marketing strategies. Behavioral marketing has transformed the simple ‘advertise to sell’ ideology to a deeper philosophy that finds ‘inform, persuade and influence’ at the core of its model. Behavioral marketing is the art of finding the best way to attract and retain customers […]
4 Ways to Get More Leads from Your Website
Imagine searching for a business online and not finding any trace of it. Not having a website for your business will make you lose out on a large portion of the market since research indicates an increasing number of purchases happening online. Similarly, many people read reviews and research online about a business before making […]
How to Enhance Online Customer Journey Experience with Live Chat
The moment a customer lands on a website, every interaction needs to be impactful in order to offer a pleasant experience. Adding live chat to the website can help businesses improve the customer journey and build stronger connections. This is similar to having support staff in brick-and-mortar stores to assist visitors with their needs. Online […]
How to Create a Memorable Live Chat Experience
Offering quality customer service is crucial to the long term success of a business. Providing customers with a memorable experience will help improve brand loyalty and create positive word of mouth.