With so many different choices available to modern consumers, it has become a challenge to retain the attention of online customers. How do businesses keep customers interested in their product or service? How do they prevent the customer from leaving their website for a competitor? What are some of the key elements to customer retention […]
Customer conversion rate is an important index to measure online business performance. It basically shows how much of the traffic generated by a business is converted into customers. For an e-commerce website, the first phase to business optimization is creating sufficient traffic, i.e the visitors coming to your website. Online advertisement, web referrals and search […]
Continuous improvement and growth are vital for any business to survive in a highly competitive environment. Organizations regularly innovate and reinvent themselves to get ahead from the competition. While the conventional competition merely relied on low costs and low prices, businesses now increasingly differentiate and rely on customer relations to get ahead. Entrepreneurs operating in […]
Having a strong web presence has become an integral part of the hospitality as well as tourism industry allowing the businesses to directly reach out to the customers. According to a survey conducted by World Travel Monitor, online bookings account for almost half of the total worldwide bookings. Travelers are increasingly finding it more convenient […]
A good salesperson realizes the importance of effective communication in order to make a sale and satisfy customer complaints. Various customers have different attitudes, needs and negotiation styles. Some customers are more demanding verbally, while others might be more introverted. Just as a good salesman relies on effective communication and understanding customer needs to make […]