eCommerce
4 Useful Tips for Businesses to Increase Market Share
A profitable business is one which has the ability to keep its products afloat in the market with enough backing from marketing, supply chain, and sales to create sustainable demand throughout the year. Market share is a key indicator of market competitiveness which shows how well a business is doing against its competitor. Therefore, it […]
4 Tips to Revamp Your Online Business
If your sales have recently been going down, it could be because of one or multiple different factors. There could either be a decline in the demand of your product or the quality and price might not be according to the satisfaction of your customers. A decline in sales is an indication for you to […]
Is Your Online Business Prepared for the 2015 Holiday Season?
Holiday season is undoubtedly one of the most profitable times of the year for businesses all over the world. Customers are seen avidly shopping online for Thanksgiving, Christmas and the New Year. A look at Google Trends data for the year 2015 indicates that searches for ‘Christmas gifts’ began from the start of September and […]
5 Ways to Create an Urgency to Buy More
Setting a deadline makes many of us take action. The same tactic when applied in advertising to customers can create an urgency to buy more. For example, if you market to your customers that a deal is only valid for three days, a discount coupon can be used within two weeks or a sale is […]
5 Tips for Preventing Shopping Cart Abandonment
Owners of online stores often witness abandoned shopping carts which is bad news for business. Even though there is no guarantee that when a customer adds a product to the shopping cart it will lead to him/her making a purchase, online store owners feel frustrated when there is an upward trend in cart abandonment. In […]