Every business knows the importance of having a satisfied and happy customer base. Research suggests that a large percentage of people trust word-of-mouth from friends and family more than a paid advertisement. The aforementioned fact emphasizes creating a loyal customer base that can be turned into brand advocates. They independently and voluntarily spread positive word […]

You might have come across the word “empathy” quite several times while reading various articles or from customer service experts and trainers. Empathy, in this regard, refers to the polite manners and sympathetic response that a company offers to its customers. It is one of the pillars on which exceptional customer service stands and can […]