COVID-19 has had hard-hitting consequences on everything and everyone. Not just individuals’ health is at risk but businesses are also under siege from this threat—especially small businesses. While governments around the globe are tirelessly struggling to contain it, many small business owners are saying that they are dealing with the adverse effects of this outbreak. […]

One of the biggest reasons for customers getting frustrated is when their shopping experience feels impersonal and not customized to their needs. Every customer has their unique needs, likes-dislikes, preferences, and styles. This is where the need for customer analysis comes in—adopting qualitative and quantitative methods in order to better understand your customer base. Knowing […]