From Customer Journey to Customer Loyalty, the path toward winning Customer Experience (CX) is rife with challenges. Recent studies predict that by the year 2020, less than a year away, purchasing behavior is more likely to be determined by the overall customer experience rather than the pricing. Now, more than ever, customers are the most […]
With each passing day, technological advancements have a new and deeper impact on our lives. No sphere of human existence has escaped technology’s pervasive impact – from how we eat, when we go to sleep, and even how we commute. The same goes for how we shop. With a prevalence of digital ‘storefronts’, consumers are […]