For any business, getting new customers is as important as retaining old ones. Think about the number of people who visit your website on a daily basis. More than half of them are likely to never come back or try to interact with you regarding your products and services. This is why it is imperative […]

Marketers have the option to reach out to prospective customers through various channels. However, the real challenge is to come up with an impactful multichannel marketing campaign which brings desired results. In order to do so effectively, a comprehensive plan needs to be developed for smartly managing all the channels. Start off by identifying the […]