The last decade has seen a surge in the usage of digital marketing for businesses, large and small, local and multinational, to utilize its effectiveness in reaching out to a large number of people and ensuring greater awareness in the targeted market. Simply put, Digital Marketing is the usage of modern internet technologies to enhance, […]
For every business initiative, there are numerous factors that you need to consider in order to make it a success. According to Bloomberg, 8 out of 10 entrepreneurs who launch a business fail within the first 18 months. Considering this, what are some of the essentials that can help you in strengthening your position in […]
Early adopters is a category of customers who are passionate about new products, innovation and technology. Though this group of customers may not have a very huge percentage in your customer base, identifying and engaging them can work wonders for your new product launch. These customers are willing to take the risk when it comes […]
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