Setting a deadline makes many of us take action. The same tactic when applied in advertising to customers can create an urgency to buy more. For example, if you market to your customers that a deal is only valid for three days, a discount coupon can be used within two weeks or a sale is […]

Owners of online stores often witness abandoned shopping carts which is bad news for business. Even though there is no guarantee that when a customer adds a product to the shopping cart it will lead to him/her making a purchase, online store owners feel frustrated when there is an upward trend in cart abandonment. In […]