Customers living in the digital era expect businesses to provide them with convenient and exceptional online services. Along with providing great service, businesses also need to effectively engage customers in order to sell their products to them. Connecting and communicating efficiently through digital mediums is an art which helps companies retain more customers. So how […]
A well planned marketing strategy is an important aspect that new businesses focus upon. While this is essential for a new company, a well-thought out public relations plan can help your new business grow by fostering goodwill with prospective customers. Designing a PR campaign involves a combination of various activities, for instance using media effectively […]
Customers value the businesses which offer a differentiating customer experience. Since the point of entry in an e-store till the departure, for customers the most appealing thing is how they are treated by the CSRs. The shopping experience on an e-store is only rated good when the arrival of customers is acknowledged and they are […]