A study by Forrester shows that in the US, internet retail sales are likely to touch $334 billion in 2015. We have witnessed the emergence of several e-commerce websites which offer an array of products and services to customers. Amidst so many available options, customers would not only prefer to shop from a website which […]
Customers today have fast paced lives and find it more convenient to contact a company through their website or social media page than visiting the store or office. Providing online customer support has become necessary as it enables the customers to interact with representatives of the company using social media, email or through the website […]
For every new business, customer acquisition and retention is a prior goal. However, without putting yourself in the customers’ shoes, you will not be able to create a delightful experience for them. Customer Journey Mapping is a smart approach that gives you complete understanding of your customers’ experiences at various touch points. It is a […]